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Pedal For Life

Evolution is the secret to the next step. The “Pedal for Life” initiative is a way to encourage members and riders of all kinds to become and be part of the Spoke Herd community.

We passionately promote the idea of Pedal for Life, with all means of our merchandise distribution, partner’s/brands support, and by supporting and promoting other events as Community Partners.

We aim to achieve our initiative through our rigorous marketing efforts. Our goal to bring the herd together and encourage each SpokeHerd® member, for which we plan to launch various marketing initiatives in action.

We plan to promote this initiative by:


At SHC, we want the herd to grow and for this, we will invite partnerships or collaborations with a new or existing community or individual, or a brand, the partnership contract tenure shall be of 3-years or may be discussed further in specific cases.


We promote all sorts of cycling events (other community cycling events, brand-specific events, etc.). SpokeHerd® will always show its support by being a Community Partner.

SHC will also host their own Cyclothon’s, rides, and experiences, with the help of sponsors/partners/communities to organize the biggest India’s Cycling & Fitness Festival.

We plan to host Night-Rides, City Rides, Off-Beat Adventure Tours, City-based Cyclothon’s (Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Guwahati & Kolkata), and eventually The Great Indian Ride, which will take India by a storm. Get ready to witness the largest annual Cycling event packed with like-minded, fitness, and of course some fun!

Ambassadors Program:

When signing Ambassadors, we make sure that they are made aware of the community and collaborate in non-profit ways, The Merchandise barters system. They should be willing to help us in our cause of building a lifestyle, create awareness among the audience about the Spoke Herd community together.

Pedal for Life with Spoke Herd